FOREST ATELIER, concept store

Show how a catalogue-driven online store can be structured so that search, filters and product pages stay clear as the range grows.

Concept · Not a client project
TypeConcept · Not a client project
Type of workWeb Development
About the concept

Industry: E-commerce (fictional home-goods brand)

Type of work: Concept project, online store front end

Approach: One structure for every product page. Filters and sorting are kept in the address, so any view can be shared. Motion explains changes (filtering, adding to the bag) instead of decorating them. A version without motion is provided for visitors who reduce it.

Technical implementation: Next.js (App Router, static pages), React, TypeScript, GSAP. Search, filters and sorting; 12 product pages with variants; a bag with quantities saved in the browser; a demo checkout that takes no payment and collects no data; a reduced-motion version; closed from search indexing.

Technologies: Next.js, React, TypeScript, GSAP, CSS

Note: Fictional brand created to demonstrate INVARQO's approach. No real products, orders or payments.

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Web Development

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